seo algorithm updates by google

Top 10 SEO Algorithm Updates by Google

Google changes algorithm updates one or two times every month, but from that, some of them have equally impact on search SERPs(Search Engine Result Pages). I  have mentioned all the important SEO Algorithm Updates by Google till the current year.

Also, I have specified the Date, Threats, How the Update Works and How to Resolve all the algorithms. Let’s take a look over the list of SEO Algorithm Updates.

Top 10 SEO Algorithm Updates by Google:

  1. Panda
  2. Penguin
  3. Hummingbird
  4. Pirate
  5. Pigeon
  6. Mobile Friendly
  7. RankBrain
  8. Possum
  9. Fred
  10. Google EMD

Let’s see all the SEO Algorithm Updates by Google in the details.

1. Google Panda Update

google panda

Launch Date: February 24, 2011

Threats: Duplication, Plagiarised Content, User Generated-Span, Keyword Stuffing, Poor user experience.

How Update Works: Panda assigns Quality Score to every web page that googles indexed, this score plays an important role in raking the web page. In the beginning, Panda was a filter rather than part of Google’s algorithm, but in January 2016,  it was officially incorporated into SEO Algorithm Updates by Google.

How to Resolve: 

  • Check the duplicate content on your website.
  • Check for plagiarism with any tools available.
  • Identify thin content and stop them from indexing.
  • Check for keyword stuffing on your website.

2. Google Penguin Update


Launch Date: April 24, 2012

Threats: Backlinks from spammy sites, Backlinks from PBN’s, Backlinks for irrelevant sites, Overly optimized anchor text backlinks.

How Update Works: The objective behind the Google Penguin update is to bring down the rank of sites whose links are inappropriate. From 2016, Penguin has been part of Google algorithm & it works in real time.

How to Resolve: 

  • Monitor link profile growth.
  • Remove all the harmful links.
  • Run regular audit with backlink checker.
  • Check for penalty risks of the website.

3. Google Hummingbird Update


Launch Date: August 22, 2013

Threats: Keyword stuffing, Exact match keyword targetting, Low-quality content.

How Update Works: Hummingbird helps Google to interpret search queries & provide better results that match searcher search query. Hummingbird helps to rank those pages which do not contain exact words the searcher entered. This plays an important role in all SEO Algorithm Updates by Google.

How to Resolve: 

  • Start doing deep keyword research.
  • Research related searches, synonyms and co-occurring terms.
  • Find out the languages used by your users.
  • Must include not exact matching keywords.

4. Google Pirate Update


Launch Date: August 2012

Threats: Pirated content, The high value of copyright reports.

How Update Works: The pirate update was designed to prevent sites which received numerous copyrights issues from ranking well in Google search engine. The content which can easily get copyright issues is like movies, music, or books.

How to Resolve:  Never publish anyone’s content without the copyright owner’s permission.

5. Google Pigeon Update


Launch Date: July 24, 2014

Threats: Poor on page & off page SEO, An Improper configuration of Google my business, NAP inconsistency.

How Update Works: Pigeon update is affecting those searches in which user’s location are playing an important part. This update also uses location and distance as a key factor in ranking the results. This expands the ranking and plays an important role in SEO Algorithm Updates by Google.

How to Resolve: 

  • Fill proper details in Google My Business page.
  • Optimize your pages properly.
  • NAP must be consistent in all your web listings.

6. Google Mobile-Friendly Update


Launch Date: April 21, 2015

Threats: Poor mobile usability, Improper viewport configuration, Lack of mobile version of the page.

How Update Works: Google’s Mobile Friendly update ensures that mobile-friendly pages get more priority to rank on top while searching from the mobile devices. The pages which are not optimized for mobile are filtered and their rank gets down in SERPs.

How to Resolve: 

  • Make websites responsive for all resolution.
  • Take the mobile-friendly test of the website.
  • Focus on speed and usability.

7. Google RankBrain Update


Launch Date: October 26, 2015

Threats: Poor user interface, Lack of query-specific relevance features, Improper content.

How Update Works: RankBrain is part of Google’s Hummingbird algorithm. This update helps Google to understand the meaning behind queries, and gives the best-matching search results in response to those queries. It is the third most important ranking factor in SEO Algorithm Updates by Google. It identifies the relevance features on the website pages in the index and arranges the results respectively in SERPs.

How to Resolve: 

  • Maximize user experience.
  • Do keyword research with the competition.
  • Use TF-IDF tools.

8. Google Possum Update


Launch Date: September 1, 2016

Threats: Tense competition in targeted location, Sharing a physical address with a similar business.

How Update Works: The Possum update ensure that local search results vary depending on the location of the searcher. Possum also gave a boost to businesses that are outside the physical city area. The business which share’s their physical address with any other business in the same field can be de-ranked from search engine due to possum update.

How to Resolve: 

  • Do location-specific rank tracking.
  • Check your ranking from your location using any tools.
  • Expand local keywords list.

9. Google Fred Update


Launch Date: March 8, 2017

Threats: Thin content, Affiliate-heavy content, Ad-centered content.

How Update Works: Fred name was suggested by Google’s Gary Illyes. Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are with low-quality contents which are commonly blogs which are mostly created for generating ad revenue.

How to Resolve: 

  • Review Google’s guidelines.
  • Do not publish any thin content.

10. Google EMD Update


Launch Date: September 2012

How Update Works: Google’s EMD update comes to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. The sites which published the quality content gets the highest ranking in the google search engine.

How to Resolve: 

  • Domain name & keywords must match for easier ranking.
  • Improve sites having poor content.

These are the Top 10 SEO Algorithm Updates by Google that helps the website to rank higher in Google search engine.

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